Honda Insight Offically the Cheapest Hybrid in America

With the unveiling of the Honda Insight it was clear that Honda is hoping to end the reign of Toyota’s hybrid segment dominance. One factor that may make the Honda Insight ultra competitive against the segment-leading Toyota Prius is the price. Starting at $19,800, the Honda Insight is officially the least expensive hybrid vehicle in [...]

Official: Honda sells F1 Team to former team principal Ross Brawn

Honda has announced today a new owner for its Brackley-based F1 outfit in the form of former team principal Ross Brawn. The entire shares of the team, previously owned by UK holding company Honda GP Holdings Ltd., were sold to Brawn for an undisclosed sum earlier this week. As a result of this sale, ownership [...]

Suzuki’s SUVasaurus Enters the Wrong Period

Suzuki’s latest advertising efforts are centering around the “Live Large. Drive Small” advertising campaign, which kicked off with the SUVasaurus commercial. The commercial is cute, comical, and truly well-executed, but Suzuki missed its chance to entice people to run to their nearest Suzuki dealer to by a Grand Vitara.
First, SUVs are not gone, and they [...]

Report: Honda on the grid for Australian GP

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More details on upcoming Honda Accord-based crossover

Honda is currently in the process of developing a new crossover vehicle to cover a wider range of segments in its lineup, and a recent sighting of a prototype testing in the U.S. suggests that the North American market may receive this vehicle in lieu of the current Accord Euro ‘Tourer’ wagon sold in other [...]

Honda releases details for European-spec Insight hybrid

The production Honda Insight hybrid vehicle made its world debut last week at the Detroit Auto Show but the car on display was the version designed specifically for sale in North America. Honda has now released full details and images for its European-spec Insight hybrid, revealing that its average fuel-economy will come in at 53.4mpg [...]

Honda announces new round of job and production cuts

Slumping sales and surplus supply are old hat by now, but the ongoing effects of the poor economy mean carmakers must continue to adjust their capacity and output to remain viable. Honda’s readjustment, like its American counterparts, is unfinished, and today it revealed another 3,100 temporary workers would be cut in the U.S. as Honda [...]

Production Honda Insight hybrid debuts in Detroit

The all-new 2010 Honda Insight hybrid car made its world debut today at the 2009 Detroit Auto Show, ending several weeks of image leaks and specifications conjecture. Utilizing the latest generation of Honda’s Integrated Motor Assist (IMA) hybrid technology and new, more cost-efficient production methods, the 2010 Insight will provide consumers with an affordable option [...]

More details, photos of Honda Insight emerge ahead of Detroit

Even as fuel prices plummet to a fraction of their peak figures, carmakers are ramping up their hybrid production plans, and Honda is not to be left out. The Insight Hybrid will be Honda’s first fully dedicated hybrid model since the last Insight ended production in 2006, and it makes its debut in just a [...]

BMW’s new 116d tops 53mpg, rivals hybrids

The 1-series has been a popular staple among premium small-car buyers in Europe for some time, but it has only hit the U.S. recently. The fun-to-drive and attractive compact has just gained a new sibling in the form of the 116d, powered by an efficient four-cylinder diesel. Unfortunately it’s only available in Europe.
Despite the absence [...]

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